by Studioprototype

Run by partners Sofia Limpari and Neal Shah, Studioprototype is a Greek and English speaking architectural design practice based in Greece that, according to the duo of designers, focuses on producing intelligent solutions of high quality in a bespoke, adventurous and responsive manner.

That’s exactly what they managed to achieve in the renovation of this charming thirty-five square meter shop, which is part of a chain of family-run bakeries called “Elektra”, located in a strategic corner plot on a main pedestrian high street of Edessa, Greece. (mais…)

Adidas Facebook Superstars by Gerry Mckay

Adolf “Adi” Dassler was the founder of the German sportswear company, Adidas. Mr. Dassler, who died in 1978, has obviously never met the 26-year-old American entrepreneur, Mark Zuckerberg, who co-founded the most used social networking service, the Facebook. (mais…)

Chico Xavier, The most famous Brazilian spiritist.

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Disap­pointment, criticism, controversy and obscurity apart, this may be the official logo for the 2014 FIFA World Cup^tm in Brazil. Neither FIFA nor the Brazilian Soccer Confederation (CBF) confirm, but the logo would have already been registered in an european patent office since march of the current year. Conceived in green, yellow and red (RED?!), the drawing is a stylized representation of the FIFA World Cup Trophy^tm formed by three hands that interlace themselves to mold the shape of the FIFA trophy, or maybe, the figure of Chico Xavier, the most famous Brazilian spiritist as many people are saying in Twitter. (mais…)

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REDESIGN

In favor of a more contemporary and accurate approach, or to adapt themselves to new times and new medias, companies face the eventual need of rebuilding their identities. Thus, changes must be made in order to update and strengthen the impact and appeal of one’s brand in globalized markets. That’s important to consider that brand recognition is a priority, if not, “the” priority. The image presented to customers must resonate with the philosophy and mission statement of the company. A redesign can be subtle and simple. It can also be an reflect an enormous improvement. Its “size” may be measured and adjusted to each specified goal or situation. Consequently, redesigns do not have to completely makeover one’s logotype, but they’re usefull to stay in touch with the latest trends, to reach a wider or specific target market and to conquer a bigger market share.

You can see periodically on Pilgrim’s Window, analysis about companies looking for a fashion makeover to lost ones searching for a brand new soul.

Check now, some famous examples from last year. (mais…)