by Antrepo

As stated by Ludwig Mies van der Rohe – German architect widely regarded as one of the pioneering masters of Modern architecture – “less is more”. Guided by minimalism, Mies created an influential 20^th century style, founded on extreme clarity and simplicity.

Following his footsteps, the multi-disciplinary design consultancy, Antrepo, has come up with this interesting experiment called Minimalist Effect in the Maximalist Market, which consists in developing conceptual packaging design for well-known supermarket products by stripping back the existing graphics in stages. The main idea is to ask readers to choose which of the stages they prefer. (mais…)

Adidas Twitter Superstars in 140 characters

This time the Scottish designer, Gerry Mckay, proposes a limited edition of the Adidas Superstar all dedicated to Twitter. Follow this idea. (mais…)

Adidas Facebook Superstars by Gerry Mckay

Adolf “Adi” Dassler was the founder of the German sportswear company, Adidas. Mr. Dassler, who died in 1978, has obviously never met the 26-year-old American entrepreneur, Mark Zuckerberg, who co-founded the most used social networking service, the Facebook. (mais…)

#1 – Regardless Redesign

Since the International Herald Tribune – one of the newspaper world’s most historic titles – was completely owned by the New York Times Company, in 2003, a host of changes has been implemented due to the commercial challenges and the financial toughness of the twenty-first century. Mainly in order to boost online advertising revenue as both profits and circulation tumble, the paper’s website, iht.com, has been shut down and now redirects to a new portal on the New York Times’s website, nytimes.com. Non-U.S. internet viewers are automatically sent to the new portal – global.nytimes.com.

In July 2008 stakeholders decided to dump the IHT unique 142-year-old nameplate “logo”, or “dingbat” for the typography affectionate, which made its first appearance in the New York Tribune on April 10, 1866. The Paris-based newspaper’s executive editor, Michael Oreskes, alleged that “dropping the dingbat would make the front page cleaner, more modern, more streamlined”. (mais…)

Aquatic typographic photographic experience

For the fans of experimental typography, how about the idea of submerging some interesting fonts underwater to see what happens? To demonstrate the different and impressive effects that natural surroundings can produce, the american group of artists, YouWorkForThem, created an unique typographical work by adding five of their most popular types to water. The mockup revealed an array of psychodelic visual experiences and some really amazing results popped out, turning typography into something tangible. What fonts would you add to water? Send us the results!

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REDESIGN

In favor of a more contemporary and accurate approach, or to adapt themselves to new times and new medias, companies face the eventual need of rebuilding their identities. Thus, changes must be made in order to update and strengthen the impact and appeal of one’s brand in globalized markets. That’s important to consider that brand recognition is a priority, if not, “the” priority. The image presented to customers must resonate with the philosophy and mission statement of the company. A redesign can be subtle and simple. It can also be an reflect an enormous improvement. Its “size” may be measured and adjusted to each specified goal or situation. Consequently, redesigns do not have to completely makeover one’s logotype, but they’re usefull to stay in touch with the latest trends, to reach a wider or specific target market and to conquer a bigger market share.

You can see periodically on Pilgrim’s Window, analysis about companies looking for a fashion makeover to lost ones searching for a brand new soul.

Check now, some famous examples from last year. (mais…)