Coca-Cola Freestyle^tm.

Tired of having to decide between regular or diet in front of a fountain dispenser? Joint work of the american enterpriser, Dean Kamen – inventor of the Segway and the insulin pump – and the italian car design firm, Pininfarina, the Coca-Cola Freestyle^tm promises to revolutionize the today’s concept of soft drinks. Based on a touchscreen ordering system, the innovation allows clients to customize their beverage by mixing any Coca-Cola product with an array of over a hundred ice-cold beverages, like flavoured waters, juices, teas and energy drinks. (mais…)

Cycles Chic – Must Have

Remember that old bicycle you haven’t used for years? Well then, it’s time to put it in action again… Bicycling has become more than just a bodily exercise or a cliché mean of transportation of asian countries; it is nowadays part of a lifestyle. The so-called Cycle Chic, triggered in 2006 by the photographer and cineast Mikael Colville-Andersen, has led the experience of riding a bike to a new level. (mais…)

Chico Xavier, The most famous Brazilian spiritist.

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Disap­pointment, criticism, controversy and obscurity apart, this may be the official logo for the 2014 FIFA World Cup^tm in Brazil. Neither FIFA nor the Brazilian Soccer Confederation (CBF) confirm, but the logo would have already been registered in an european patent office since march of the current year. Conceived in green, yellow and red (RED?!), the drawing is a stylized representation of the FIFA World Cup Trophy^tm formed by three hands that interlace themselves to mold the shape of the FIFA trophy, or maybe, the figure of Chico Xavier, the most famous Brazilian spiritist as many people are saying in Twitter. (mais…)

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REDESIGN

In favor of a more contemporary and accurate approach, or to adapt themselves to new times and new medias, companies face the eventual need of rebuilding their identities. Thus, changes must be made in order to update and strengthen the impact and appeal of one’s brand in globalized markets. That’s important to consider that brand recognition is a priority, if not, “the” priority. The image presented to customers must resonate with the philosophy and mission statement of the company. A redesign can be subtle and simple. It can also be an reflect an enormous improvement. Its “size” may be measured and adjusted to each specified goal or situation. Consequently, redesigns do not have to completely makeover one’s logotype, but they’re usefull to stay in touch with the latest trends, to reach a wider or specific target market and to conquer a bigger market share.

You can see periodically on Pilgrim’s Window, analysis about companies looking for a fashion makeover to lost ones searching for a brand new soul.

Check now, some famous examples from last year. (mais…)