Free Your Mind #1 (designers of the lab) |
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. The Ostengruppe is a design lab, founded in 2002, composed of graphic artists that have experienced the collapse of the communist regime and the subsequent transition to an open world, full of contrasts, opinions and cultural interchange. Eclectic and eye-catching, the works not only unveil historical influences of Russian Constructivism and Futurism, they also manifest the open-minded character of a group that knows how to take advantage of globalization and today’s universality. Acting mainly in the field of cultural production, the Ostengruppe puts aside technical virtuosity and over-refinement, to make use of a successful interplay between experimentation/spontaneity and intelligence/repertory. “The poster isn’t dead, but its function has changed. It used to be an announcement vehicle once, now it’s kind of a marker of one’s private territory in this-is-a-message-to-those-who’re-with-us way”, said the Latvian designer, Igor Gurovich.
“There are some general rules and concepts that we all follow, but in our own way and style. Posters let you express yourself in a most accurate and exact way. The task is to build up non-verbal communication and to transfer the emotions non-verbally”, stated the Russian, Anna Naumova.
“Posters are for me: a way to integrate myself into the cultural environment; a joy and my favorite occupation”, affirmed Eric Belousov, Tajikistani designer. The recently integrated, Natasha Agapova, was economic in words. According to the young Russian designer, “less is more”. . Igor Gurovich .
. Anna Naumova .
. Eric Belousov .
. Natasha Agapova .
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